KMART – WE MAKE LOW PRICES IRRESISTIBLE
How do you radically change the perception of a retail brand?
You use an intoxicating mix of amazing computer generated visuals and a super catchy track to highlight affordability and desirability simultaneously.
The how and the why, behind ‘Irresistibility’? read it here...
Making Kmart irresistible Article
Asia Pacific – Silver Effie Award Winner 2014
Click image to view.
