Shannon & Co.

KENO – LET’S PLAY!

Backed by an integrated campaign, the new Keno Let’s Play! campaign brings to life its new brand promise with a transformed identity, new media executions and a new customer experience which will roll out across all touch points.

Featuring the worlds most downloaded song ‘I gotta feeling’ by The Black Eyed Peas, Shannon & Co has created an entertaining and exciting communication platform for the brand.

General Manager Marketing, Claire Murphy, said: “This brand transformation and campaign really invites people to think about Keno differently, turning Keno into a talked about part of a fun night out. It is designed to engage new and lapsed customers, all with the aim of long term growth.”

Creative Director, Ant Shannon, said: “Sociability is important to making Keno grow. Our ‘Let’s Play!’ campaign shows how Keno adds to the buzz of having had a great time, captured with memorable enthusiasm.”

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